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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; Market Research</title>
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	<description>Education Marketing Consultants</description>
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		<title>The Art of Higher Education Admissions – Aikido-style</title>
		<link>http://psandl.com/blog/2011/09/the-art-of-higher-education-admissions-%e2%80%93-aikido-style/</link>
		<comments>http://psandl.com/blog/2011/09/the-art-of-higher-education-admissions-%e2%80%93-aikido-style/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:33:49 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[aikido]]></category>
		<category><![CDATA[enrollment]]></category>
		<category><![CDATA[higher education recruiting]]></category>
		<category><![CDATA[staff training]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=703</guid>
		<description><![CDATA[Last night I got beat up by several friends and unfortunately that is somewhat normal. I have been practicing the Japanese martial art of Aikido for almost twenty years so maybe I should be used to it, but I’m not. I wonder why sometimes some partners don’t listen to my feedback so they can throw [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who’s Going Mobile, Who’s Not And Why</title>
		<link>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/</link>
		<comments>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:23:08 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobile website higher education]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=697</guid>
		<description><![CDATA[We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Logos on the Beach</title>
		<link>http://psandl.com/blog/2010/07/logos-on-the-beach/</link>
		<comments>http://psandl.com/blog/2010/07/logos-on-the-beach/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 15:27:07 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=433</guid>
		<description><![CDATA[Click to enlarge Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter. When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are all the slices in your orange the same?</title>
		<link>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/</link>
		<comments>http://psandl.com/blog/2010/02/are-all-the-slices-in-your-orange-the-same/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:29:10 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[the right fit]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=353</guid>
		<description><![CDATA[Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>After Vacation</title>
		<link>http://psandl.com/blog/2010/01/after-vacation/</link>
		<comments>http://psandl.com/blog/2010/01/after-vacation/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 19:20:29 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[Flu]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=321</guid>
		<description><![CDATA[Click to enlarge Welcome 2010 ! Let’s face it, some folks welcome the return to their normal routine after the holidays and others dread it. No matter which group you are a part of though you probably have given some thought to what you will do different in the new year. 2010 is calling out [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Millennial Parents</title>
		<link>http://psandl.com/blog/2009/10/millennial-parents/</link>
		<comments>http://psandl.com/blog/2009/10/millennial-parents/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 12:26:14 +0000</pubDate>
		<dc:creator>Dave Black</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=270</guid>
		<description><![CDATA[I recently spoke at the KACRAO conference in Bowling Green, KY on the topic of millennial parents. So much as been observed, discussed, and written about millennial students, but what about their partners (truly), millennial parents? As I visit campuses across the country, I seem to hear more stories, funny and stressful, about this Mom [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mascots can be messy business</title>
		<link>http://psandl.com/blog/2009/09/mascots-can-be-messy-business/</link>
		<comments>http://psandl.com/blog/2009/09/mascots-can-be-messy-business/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:53:17 +0000</pubDate>
		<dc:creator>Bob Oxman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[differentiation]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=238</guid>
		<description><![CDATA[Creating and defining a new mascot can be messy business.Â Â  Everyone has a strong opinion. The Mr. Drano mascot is not such a bad idea even without a paid sponsorship. Everyone loves how effective Drano works on clogged drains, especially on those nasty clumps of hair. The alumni have clogged drains, as does the school [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/09/mascots-can-be-messy-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why re-brand?</title>
		<link>http://psandl.com/blog/2009/07/why-re-brand/</link>
		<comments>http://psandl.com/blog/2009/07/why-re-brand/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 14:56:05 +0000</pubDate>
		<dc:creator>Dave Black</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=74</guid>
		<description><![CDATA[Recently, I got caught up in a branding conversation with a college. They wanted to â€œre-brand themselves in the marketâ€ with a new logo and tagline. When I hear this from an established institution of higher ed, I feel the hair on the back of my neck raising. Donâ€™t get me wrong. Iâ€™m a firm [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2009/07/why-re-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s 10 pm, have you checked your website?</title>
		<link>http://psandl.com/blog/2009/06/its-10-pm-have-you-checked-your-website/</link>
		<comments>http://psandl.com/blog/2009/06/its-10-pm-have-you-checked-your-website/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 14:01:42 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=60</guid>
		<description><![CDATA[There are a few years of your life when it seems all you do is attend weddings.Â  Then it is all about babies. Â It seems I have come to the age where many of my friends have teenagers â€“both the high school and college age versions. Being â€˜in the bizâ€ I am regularly asked for [...]]]></description>
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