PS&L Blog

Last night I got beat up by several friends and unfortunately that is somewhat normal. I have been practicing the Japanese martial art of Aikido for almost twenty years so maybe I should be used to it, but I’m not. I wonder why sometimes some partners don’t listen to my feedback so they can throw [...]

We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]

Click to enlarge Buzz University, Clock Tower U, Generica; our cartoon mocks the branding messages we all wear but your brand is no laughing matter. When you put your good name, image or logo on sportswear or anything else it speaks to everyone about the promise your institution holds. Your name evokes thoughts, feelings maybe [...]

Are all the slices in your orange the same? With this kind of headline I can draw upon metaphors related to pies, fruit, department stores, etc. Rather than get into all that, I am going to get right to my point: market segmentation works. In the past year I have seen two very successful political [...]

Click to enlarge Welcome 2010 ! Let’s face it, some folks welcome the return to their normal routine after the holidays and others dread it. No matter which group you are a part of though you probably have given some thought to what you will do different in the new year. 2010 is calling out [...]