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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; Fun Stuff</title>
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	<description>Education Marketing Consultants</description>
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		<title>College Bound &#8211; Making College Tuition Worth Every Euro</title>
		<link>http://psandl.com/blog/2011/11/college-bound-naming-opps/</link>
		<comments>http://psandl.com/blog/2011/11/college-bound-naming-opps/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 19:58:36 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[higher education marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=719</guid>
		<description><![CDATA[» Click to enlarge Making College Tuition Worth Every Euro What does Italian food, college admissions and development have in common? When the marketing is matched by the end result, cost in not an obstacle. I have just returned from traveling in Italy with my wife, where we celebrated our 25th anniversary. Before we left [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile.edu</title>
		<link>http://psandl.com/blog/2011/06/mobile-edu-2/</link>
		<comments>http://psandl.com/blog/2011/06/mobile-edu-2/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 19:45:13 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=678</guid>
		<description><![CDATA[&#160; If you saw our cartoon you know it is laughable that any organization is still getting around to electricity. Even 60 years ago that premise would have been implausible. Here are some more laughable ideas and quotes from the past. Enjoy! What can be more palpably absurd than the prospect held out of locomotives [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Creating the Bubble for Proactive Enrollment Management</title>
		<link>http://psandl.com/blog/2010/11/creating-the-bubble-for-proactive-enrollment-management/</link>
		<comments>http://psandl.com/blog/2010/11/creating-the-bubble-for-proactive-enrollment-management/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 14:05:57 +0000</pubDate>
		<dc:creator>Dana Evans</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[proactive recruiting]]></category>
		<category><![CDATA[time managment]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=598</guid>
		<description><![CDATA[Often when I show up on campus at the admissions office, ready to either train or to review programs, I am greeted by a pained look. It’s not that they are unhappy to see me. It’s more the look of someone who feels overwhelmed with things to do that day, and my arrival, while welcome, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Chinese menu tuition?</title>
		<link>http://psandl.com/blog/2010/10/chinese-menu-tuition/</link>
		<comments>http://psandl.com/blog/2010/10/chinese-menu-tuition/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 19:50:47 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[humor]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=572</guid>
		<description><![CDATA[» Click to enlarge CARA STAPLETON&#8217;S MUSHROOM BREAD INGREDIENTS: One long loaf of artisan bread 6 plum-sized  Crimini mushrooms 1/3 stick of salted butter ¾ teaspoon of dried basil ¾ teaspoon of dried thyme DIRECTIONS: Finely chop the mushrooms. Melt butter in microwave in a bowl big enough to hold chopped mushrooms. Add all ingredients [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Famous Roommates</title>
		<link>http://psandl.com/blog/2010/09/famous-roommates/</link>
		<comments>http://psandl.com/blog/2010/09/famous-roommates/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 02:11:01 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=541</guid>
		<description><![CDATA[Click to enlarge I think you&#8217;d be surprised to learn of some famous pairings on college campuses. Al Gore &#38; Tommy Lee Jones – Harvard Christopher Reeve &#38; Robin Williams – Julliard Owen Wilson &#38; Wes Anderson – University of Texas – Austin Joe Montana &#38; Charlie Weis – Notre Dame Then there are the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your job going backwards?</title>
		<link>http://psandl.com/blog/2010/08/is-your-job-going-backwards/</link>
		<comments>http://psandl.com/blog/2010/08/is-your-job-going-backwards/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 14:34:21 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[campus tour]]></category>
		<category><![CDATA[campus visit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=453</guid>
		<description><![CDATA[To see full size click here A long time ago, in another life before I was in higher education marketing, I was taking photographs of an expert in relationship management (their words) at a corporate event.  He had a great pitch to start his presentation, “Opposites attract  -  for the first two marriages.” What’s that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hermann Ebbinghaus is a scary guy.</title>
		<link>http://psandl.com/blog/2010/08/hermann-ebbinghaus-is-a-scary-guy/</link>
		<comments>http://psandl.com/blog/2010/08/hermann-ebbinghaus-is-a-scary-guy/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 15:49:12 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=442</guid>
		<description><![CDATA[Hermann Ebbinghaus is a scary guy.  Well, scary in the sense that he was the first person to describe the “forgetting curve.”  The forgetting curve is what all of us in higher education marketing should fear. It’s what we’re up against when we try to influence prospects, Forty percent of what is learned in a [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/08/hermann-ebbinghaus-is-a-scary-guy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>College Bound &#8211; International Students</title>
		<link>http://psandl.com/blog/2010/03/cb-inter/</link>
		<comments>http://psandl.com/blog/2010/03/cb-inter/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 12:42:22 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=371</guid>
		<description><![CDATA[Click to enlarge Really there aren&#8217;t any secrets to recruiting international students.  Treat them like you treat all your other students.  They are looking for a school that has their major and that feels good to them.  Obviously it is a bit harder to deal with the different cultures and languages but to the best [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/03/cb-inter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yield Mania</title>
		<link>http://psandl.com/blog/2009/10/yield-mania/</link>
		<comments>http://psandl.com/blog/2009/10/yield-mania/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:02:58 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=285</guid>
		<description><![CDATA[Â» Click to enlarge Hereâ€™s what the admissions counselor in the College Bound comic above knows about this yearâ€™s pool of applicants (and the reason why she acts the way she does). 1. There are fewer of them nationwide. This trend will continue in years to come. 2. The average number of applications per student [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swine Flu &#8211; What to Expect</title>
		<link>http://psandl.com/blog/2009/09/swine-flu-what-to-expect/</link>
		<comments>http://psandl.com/blog/2009/09/swine-flu-what-to-expect/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:48:42 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Flu]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Swine Flu]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=227</guid>
		<description><![CDATA[&#187; Click to enlarge Most colleges and universities that we deal with have a plan in the event of a flu or meningitis outbreak. Most err on the side of safety. They also try to balance caution with reality so they donâ€™t cause undue fear or unnecessary hysteria on the one hand and casual neglect [...]]]></description>
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