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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; Enrollment Management</title>
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	<description>Education Marketing Consultants</description>
	<lastBuildDate>Tue, 07 Feb 2012 16:00:43 +0000</lastBuildDate>
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		<title>Effective Sales Management  (Yes, I said “Sales”)</title>
		<link>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/</link>
		<comments>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:00:43 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[colleges]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[persuasive]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[recruiting teams]]></category>
		<category><![CDATA[sales techniques]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=752</guid>
		<description><![CDATA[It still surprises me a little when traditional undergraduate recruiting teams bristle at the word “sales”. It surprises me a lot when adult and part-time graduate recruiting teams bristle at the word. As a person who was raised in the Admissions hey-day of the 1980’s when all we had to do was open the doors, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>30 Years in Higher Education Marketing:  A Retrospective</title>
		<link>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/</link>
		<comments>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:10:41 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=745</guid>
		<description><![CDATA[This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton &#38; Lord I talk to many admissions, enrollment and marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Art of Higher Education Admissions – Aikido-style</title>
		<link>http://psandl.com/blog/2011/09/the-art-of-higher-education-admissions-%e2%80%93-aikido-style/</link>
		<comments>http://psandl.com/blog/2011/09/the-art-of-higher-education-admissions-%e2%80%93-aikido-style/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:33:49 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[aikido]]></category>
		<category><![CDATA[enrollment]]></category>
		<category><![CDATA[higher education recruiting]]></category>
		<category><![CDATA[staff training]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=703</guid>
		<description><![CDATA[Last night I got beat up by several friends and unfortunately that is somewhat normal. I have been practicing the Japanese martial art of Aikido for almost twenty years so maybe I should be used to it, but I’m not. I wonder why sometimes some partners don’t listen to my feedback so they can throw [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Who’s Going Mobile, Who’s Not And Why</title>
		<link>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/</link>
		<comments>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:23:08 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobile website higher education]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=697</guid>
		<description><![CDATA[We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For-Profit Admissions Experience Can Be a Good Thing</title>
		<link>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/</link>
		<comments>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 15:49:22 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[enrollment planning]]></category>
		<category><![CDATA[Higher education marketing plan]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=693</guid>
		<description><![CDATA[I like LinkedIn. I belong to several groups related to higher education marketing and admissions. In addition to the networking benefits, the discussions within the Groups are a good way to keep up with hot topics. Case in point &#8211; a recent discussion string from a member of the College Admissions Experts group raised this [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Price Tags and Net Cost Calculators</title>
		<link>http://psandl.com/blog/2011/02/price-tags-and-net-cost-calculators/</link>
		<comments>http://psandl.com/blog/2011/02/price-tags-and-net-cost-calculators/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 19:28:10 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[prospective students]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=635</guid>
		<description><![CDATA[As you know, the deadline for having a net cost calculator on your school’s website is October 2011 (less than a year away).   Whether you already have a calculator or are making a decision about which one to use, this is an excellent opportunity to review your messaging as well as the look of your [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/02/price-tags-and-net-cost-calculators/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Parasite or Friend?</title>
		<link>http://psandl.com/blog/2011/02/social-parasite-or-friend/</link>
		<comments>http://psandl.com/blog/2011/02/social-parasite-or-friend/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 20:22:41 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[higher ed social networks]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prospective students]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[university social media]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=630</guid>
		<description><![CDATA[Social Parasite or Friend? Did you see the article “Top recruit quits Facebook following ‘living nightmare’” by Cameron Smith, a Yahoo! Sports blogger?  The article talks about how the high school student, who has been dubbed the top football recruit in the country, felt he had to shut down his Facebook account because the assault [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/02/social-parasite-or-friend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Controlling Your Prospects&#8217; Emotions for Better Yield</title>
		<link>http://psandl.com/blog/2011/01/controlling-your-prospects-emotions-for-better-yield/</link>
		<comments>http://psandl.com/blog/2011/01/controlling-your-prospects-emotions-for-better-yield/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 21:33:13 +0000</pubDate>
		<dc:creator>Dana Evans</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[overcoming resistance]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=625</guid>
		<description><![CDATA[I hear it all of the time from admissions counselors. “Making the final decision on where to go to college is an emotional one. It’s based on factors that I don’t have any control over.” Actually you do. That’s not to say you can convince everyone that your university or college is the right choice [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating the Bubble for Proactive Enrollment Management</title>
		<link>http://psandl.com/blog/2010/11/creating-the-bubble-for-proactive-enrollment-management/</link>
		<comments>http://psandl.com/blog/2010/11/creating-the-bubble-for-proactive-enrollment-management/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 14:05:57 +0000</pubDate>
		<dc:creator>Dana Evans</dc:creator>
				<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[proactive recruiting]]></category>
		<category><![CDATA[time managment]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=598</guid>
		<description><![CDATA[Often when I show up on campus at the admissions office, ready to either train or to review programs, I am greeted by a pained look. It’s not that they are unhappy to see me. It’s more the look of someone who feels overwhelmed with things to do that day, and my arrival, while welcome, [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/11/creating-the-bubble-for-proactive-enrollment-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enrolling Alumni Not Freshmen</title>
		<link>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/</link>
		<comments>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 21:54:59 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=570</guid>
		<description><![CDATA[In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% &#8211; not an impressive national graduation rate.  According to the College Board, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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