PS&L Blog

I like LinkedIn. I belong to several groups related to higher education marketing and admissions. In addition to the networking benefits, the discussions within the Groups are a good way to keep up with hot topics. Case in point – a recent discussion string from a member of the College Admissions Experts group raised this [...]

As you know, the deadline for having a net cost calculator on your school’s website is October 2011 (less than a year away).   Whether you already have a calculator or are making a decision about which one to use, this is an excellent opportunity to review your messaging as well as the look of your [...]

Social Parasite or Friend? Did you see the article “Top recruit quits Facebook following ‘living nightmare’” by Cameron Smith, a Yahoo! Sports blogger?  The article talks about how the high school student, who has been dubbed the top football recruit in the country, felt he had to shut down his Facebook account because the assault [...]

In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% – not an impressive national graduation rate.  According to the College Board, the [...]

Jeanne Gosselin one of our senior consultants was invited by Higher Education Heros to conduct this webinar, “Close the Deal with Prospective Students: Deliver Info They Want & Need”  You can register by going to this link, http://www.higheredhero.com/1AQ/0  The webinar will be held Novevember 2nd at 1 pm Eastern time. SUMMARY Today’s students have a [...]