<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; Consulting &amp; Planning</title>
	<atom:link href="http://psandl.com/blog/category/consulting-planning/feed/" rel="self" type="application/rss+xml" />
	<link>http://psandl.com/blog</link>
	<description>Education Marketing Consultants</description>
	<lastBuildDate>Tue, 07 Feb 2012 16:00:43 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Effective Sales Management  (Yes, I said “Sales”)</title>
		<link>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/</link>
		<comments>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:00:43 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[colleges]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[persuasive]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[recruiting teams]]></category>
		<category><![CDATA[sales techniques]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=752</guid>
		<description><![CDATA[It still surprises me a little when traditional undergraduate recruiting teams bristle at the word “sales”. It surprises me a lot when adult and part-time graduate recruiting teams bristle at the word. As a person who was raised in the Admissions hey-day of the 1980’s when all we had to do was open the doors, [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2012/02/effective-sales-management-yes-i-said-%e2%80%9csales%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>30 Years in Higher Education Marketing:  A Retrospective</title>
		<link>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/</link>
		<comments>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:10:41 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Publications]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=745</guid>
		<description><![CDATA[This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton &#38; Lord I talk to many admissions, enrollment and marketing [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google says, “Go Mobile, or else.&#8221;</title>
		<link>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/</link>
		<comments>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:17:40 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile web site]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=737</guid>
		<description><![CDATA[On September 21, 2011 Google announced that in the coming weeks they were going to start using a site’s mobile friendliness as part of their quality score ratings for AdWords campaigns.  This is on top of the decision last year to limit ad serving on high-end mobile devices if they pointed to landing pages with [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>College Bound &#8211; Making College Tuition Worth Every Euro</title>
		<link>http://psandl.com/blog/2011/11/college-bound-naming-opps/</link>
		<comments>http://psandl.com/blog/2011/11/college-bound-naming-opps/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 19:58:36 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[College Bound]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[higher education marketing]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=719</guid>
		<description><![CDATA[» Click to enlarge Making College Tuition Worth Every Euro What does Italian food, college admissions and development have in common? When the marketing is matched by the end result, cost in not an obstacle. I have just returned from traveling in Italy with my wife, where we celebrated our 25th anniversary. Before we left [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/11/college-bound-naming-opps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who’s Going Mobile, Who’s Not And Why</title>
		<link>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/</link>
		<comments>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 20:23:08 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[mobile website higher education]]></category>
		<category><![CDATA[web services]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=697</guid>
		<description><![CDATA[We’ve just conducted a survey of colleges and universities to find out whether they have a mobile website that is optimized for smart phones. Our results were pretty much what we expected. The majority do not yet have a website set up for handheld devices For those who do not have a mobile site yet, [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/09/who%e2%80%99s-going-mobile-who%e2%80%99s-not-and-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For-Profit Admissions Experience Can Be a Good Thing</title>
		<link>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/</link>
		<comments>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 15:49:22 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[enrollment planning]]></category>
		<category><![CDATA[Higher education marketing plan]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=693</guid>
		<description><![CDATA[I like LinkedIn. I belong to several groups related to higher education marketing and admissions. In addition to the networking benefits, the discussions within the Groups are a good way to keep up with hot topics. Case in point &#8211; a recent discussion string from a member of the College Admissions Experts group raised this [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/08/for-profit-admissions-experience-can-be-a-good-thing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Price Tags and Net Cost Calculators</title>
		<link>http://psandl.com/blog/2011/02/price-tags-and-net-cost-calculators/</link>
		<comments>http://psandl.com/blog/2011/02/price-tags-and-net-cost-calculators/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 19:28:10 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[prospective students]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=635</guid>
		<description><![CDATA[As you know, the deadline for having a net cost calculator on your school’s website is October 2011 (less than a year away).   Whether you already have a calculator or are making a decision about which one to use, this is an excellent opportunity to review your messaging as well as the look of your [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/02/price-tags-and-net-cost-calculators/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Parasite or Friend?</title>
		<link>http://psandl.com/blog/2011/02/social-parasite-or-friend/</link>
		<comments>http://psandl.com/blog/2011/02/social-parasite-or-friend/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 20:22:41 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Staff Development]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[higher ed social networks]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prospective students]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[university social media]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=630</guid>
		<description><![CDATA[Social Parasite or Friend? Did you see the article “Top recruit quits Facebook following ‘living nightmare’” by Cameron Smith, a Yahoo! Sports blogger?  The article talks about how the high school student, who has been dubbed the top football recruit in the country, felt he had to shut down his Facebook account because the assault [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2011/02/social-parasite-or-friend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enrolling Alumni Not Freshmen</title>
		<link>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/</link>
		<comments>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 21:54:59 +0000</pubDate>
		<dc:creator>Jeanne Gosselin</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[college selection. the right fit]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[higher education marketing]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[the right fit]]></category>
		<category><![CDATA[yield]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=570</guid>
		<description><![CDATA[In an article I read recently, ABC News reported that 70% of all high school students choose to attend college after high school graduation.  Unfortunately, the graduation rate of students who begin college and complete in 6 years is just over 40% &#8211; not an impressive national graduation rate.  According to the College Board, the [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/10/enrolling-alumni-not-freshmen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blatant Commercial &#8211; Close the Deal with Prospective Students: Deliver Info They Want &amp; Need</title>
		<link>http://psandl.com/blog/2010/10/blatant-commercial-close-the-deal-with-prospective-students-deliver-info-they-want-need/</link>
		<comments>http://psandl.com/blog/2010/10/blatant-commercial-close-the-deal-with-prospective-students-deliver-info-they-want-need/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 19:20:36 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Staff Development]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=565</guid>
		<description><![CDATA[Jeanne Gosselin one of our senior consultants was invited by Higher Education Heros to conduct this webinar, &#8220;Close the Deal with Prospective Students: Deliver Info They Want &#38; Need&#8221;  You can register by going to this link, http://www.higheredhero.com/1AQ/0  The webinar will be held Novevember 2nd at 1 pm Eastern time. SUMMARY Today&#8217;s students have a [...]]]></description>
		<wfw:commentRss>http://psandl.com/blog/2010/10/blatant-commercial-close-the-deal-with-prospective-students-deliver-info-they-want-need/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

