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	<title>Higher Education Marketing Company Paskill, Stapleton &#38; Lord &#187; Advertising</title>
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	<description>Education Marketing Consultants</description>
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		<title>30 Years in Higher Education Marketing:  A Retrospective</title>
		<link>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/</link>
		<comments>http://psandl.com/blog/2012/01/30-years-in-higher-education-marketing-a-retrospective/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:10:41 +0000</pubDate>
		<dc:creator>Janet Sieff</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[Enrollment Management]]></category>
		<category><![CDATA[Publications]]></category>
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		<category><![CDATA[yield]]></category>

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		<description><![CDATA[This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton &#38; Lord I talk to many admissions, enrollment and marketing [...]]]></description>
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		<title>Google says, “Go Mobile, or else.&#8221;</title>
		<link>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/</link>
		<comments>http://psandl.com/blog/2011/12/google-says-%e2%80%9cgo-mobile-or-else/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 22:17:40 +0000</pubDate>
		<dc:creator>John Stapleton</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consulting & Planning]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[communications plan]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile web site]]></category>

		<guid isPermaLink="false">http://psandl.com/blog/?p=737</guid>
		<description><![CDATA[On September 21, 2011 Google announced that in the coming weeks they were going to start using a site’s mobile friendliness as part of their quality score ratings for AdWords campaigns.  This is on top of the decision last year to limit ad serving on high-end mobile devices if they pointed to landing pages with [...]]]></description>
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		<title>College Bound &#8211; Fort Knox</title>
		<link>http://psandl.com/blog/2010/03/college-bound-fort-knox/</link>
		<comments>http://psandl.com/blog/2010/03/college-bound-fort-knox/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 02:14:22 +0000</pubDate>
		<dc:creator>CB</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[College Bound]]></category>
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		<category><![CDATA[cartoon]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[for-profit]]></category>
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		<description><![CDATA[Click to enlarge I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t. You [...]]]></description>
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		<title>The Demise of Newsprint Advertising for Higher Education</title>
		<link>http://psandl.com/blog/2009/06/the-demise-of-newsprint-advertising-for-higher-education/</link>
		<comments>http://psandl.com/blog/2009/06/the-demise-of-newsprint-advertising-for-higher-education/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:01:08 +0000</pubDate>
		<dc:creator>Jim Paskill</dc:creator>
				<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[Used to be automatic that weâ€™d incorporate print newspaper advertising in the mix for college and universities that wanted to market to non-traditional age and graduate students. The only question was how much and for how long. Not so anymore. To begin with, newspaper circulation has dropped 30% from an all time high of 63.1 [...]]]></description>
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