PS&L Blog

This month marks my 30th anniversary in higher education marketing and admissions.   On January 21,1982 I started as a High School Admissions Representative, my first real job out of college and since then I have never considered another field. As a consultant with Paskill Stapleton & Lord I talk to many admissions, enrollment and marketing [...]

On September 21, 2011 Google announced that in the coming weeks they were going to start using a site’s mobile friendliness as part of their quality score ratings for AdWords campaigns.  This is on top of the decision last year to limit ad serving on high-end mobile devices if they pointed to landing pages with [...]

Click to enlarge I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t. You [...]

Used to be automatic that we’d incorporate print newspaper advertising in the mix for college and universities that wanted to market to non-traditional age and graduate students. The only question was how much and for how long. Not so anymore. To begin with, newspaper circulation has dropped 30% from an all time high of 63.1 [...]