PS&L Blog

Small class sizes. Great faculty. High academic achievement. Wonderful facilities. The list goes on. I could place this list of features onto countless colleges and universities. I call them the “vanilla features.” On the surface they look alike. Five years ago you could tout these features as differentiators and it might have been enough.  Not [...]

Click to enlarge I think we can all agree that the for-profit schools are different from non-profit colleges and universities. And one of the ways they are different is that they are, and I mean this in a good sense, aggressive marketers. They study and experiment and apply what works and discard what doesn’t. You [...]

Click to enlarge Really there aren’t any secrets to recruiting international students.  Treat them like you treat all your other students.  They are looking for a school that has their major and that feels good to them.  Obviously it is a bit harder to deal with the different cultures and languages but to the best [...]

Think about the College Landscape, but not in the sense of a metaphor. Think about the true landscape that includes the trees and flowers and architecture. Whether comprised of concrete and a surrounding metropolis – or of paths, grassy slopes, flower gardens and ivy covered ivory towers – the landscapes around institutes of higher learning [...]