PS&L Blog

Welcome 2010 !

Let’s face it, some folks welcome the return to their normal routine after the holidays and others dread it. No matter which group you are a part of though you probably have given some thought to what you will do different in the new year.

2010 is calling out for something different from all of us. We still don’t know how the economy will shake out. We still don’t know how the financial aid crisis will shake out. And that means we are not sure that our old models will tell us when or what to do keep or grow our enrollment. Changing your enrollment and recruiting plan is not as easy as making a New Year’s Resolution though. (Did you know that all those exercise machines are designed to wear out after only three months? That is because the manufacturer’s have figured out that hardly anyone keeps those resolutions.)

Knowledge in the form of market research is the first step to understand the changes you face. With a firm foundation you can adapt to all that is coming our way in 2010. Then build a strategy to address the new situation your face.

By the way, call me in March to see if I am still riding that wind trainer I set up in the basement?

Gong Xi Fa Cai ! Wishing you a prosperous and healthy new year.