Many firms can design and produce advertising. Where we differ is in the planning and the strategic partnership of the campaign.

Full Service

Paskill Stapleton & Lord is one of only a few professional higher education marketing firms that serve as a full-service advertising agency.

From researching media opportunities and developing comprehensive media calendars, to executing target-appropriate creative, we advertise with your specific needs in mind.

Media Research and Plan Development

Critical thinking goes into the development of an accurate and cost-effective media plan. The goal here is to maximize the effectiveness of your advertising, whether it be print, billboard, online banner, PPC, TV or radio.

Multi-Media Campaign Development and Production

We believe in the power of good design, and we also believe that, in the best design, form follows function. Yes, our work is known for catchy, clever headlines and intriguing, eye-catching production. But more importantly, our work focuses on creating advertising that gets results.

Campaign Media Placement and Maintenance

We apply old school fundamentals to the new advertising environment: reach the correct audience, and reach them often.

But this does not happen on its own. The execution of the plan depends on our effective stewardship of the campaign components - from media negotiations to insertion orders to monitoring media placement.

Measuring Success

Our success is measured only by the success of our clients. Whether it is a tactical campaign, such as driving prospects to an information session, or an imaging program designed to raise institutional awareness prior to a capital campaign, advertising done right pays for itself many times over.

Key Players

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