Multiple channels, at appropriate times, to build enrollment
Hard working, talented, dedicated and singularly focused – helping our clients exceed their goals.
Amanda Porraspita – brings her experience working for the Philadelphia Media Network and NextGen to PS&L’s research projects. A Dean’s List graduate of The College of New Jersey Amanda develops and implements survey instruments as well as performing initial data analysis. She assures that timelines and processes are adhered to. When not working on client’s research project Amanda also manages PS&L’s social media.
James E. Paskill – Jim has more than 25 years of success in higher education marketing with extensive experience in academic advertising, design, and communications programs. He’s been the primary contact for all PS&L major accounts since inception of the firm in 1986, and PS&L’s project leader for all advertising and media accounts. Jim is far more than a theorist, he works directly with clients and is active in all aspects of a campaign. A frequent and highly-sought after national presenter on higher education marketing, Jim grew up in Northeastern Pennsylvania and graduated with degrees in journalism and advertising from Temple University. He thrives on the vibrancy of the higher education market. “It’s a moving target, reinventing itself almost annually,” he says.
John F. Stapleton – His more than 30 years in the world of communications and marketing started when this Philadelphia native graduated from Drexel University. John believes the success of Paskill Stapleton & Lord rests on the firm’s ability to retain talented people dedicated to their craft; and diligently supporting clients by truly listening to them and understanding their goals. As a result, the firm has remained stable under John’s management and has earned a long list of notable awards throughout the years. As one of the first people you’ll meet at PS&L, he makes sure we deliver on expectations, straddling two worlds that function as one; our business and your institution. He tunes up PS&L so we can tune up your enrollments.
Bill Hurlburt – With more than 15 years of staying ahead of the curve in higher education web development programs, this Philadelphia native and Drexel University graduate directs all of PS&L’s web and new media professional services. PS&L’s lead consultant for web design and usability, Bill also develops software applications. Bill believes best practices “work until they don’t,” a website is never done, and you never know if something new will work until trying and testing. “When it comes to tracking digital marketing efforts, microsites are invaluable,” he says. “They enable schools to track a myriad of activities, which in turn provides the ability to gauge the effectiveness of specific media activities.”
David W. Black – With more than 25 years of experience in higher education marketing, planning and consulting, and staff development, Dave not only oversees the PS&L team but gets his hands dirty as he engages with research and consulting clients across the country… and he’s an adept teacher and coach. In the course of the last 12 months, Dave has worked on more than two-dozen campuses for marketing assessments, market research, staff development and enrollment marketing consulting. Born in upstate New York and with a B.A. in Economics from St. Bonaventure University and an M.B.A. from Western New England University, Dave is a resident of coastal North Carolina who is not only a higher education marketing practitioner, but a user/buyer. With four daughters – three in college and one in high school — he experiences first-hand how colleges seek out, engage and interact.
Bob Oxman – Bob came to PS&L a little more than 15 years ago with a variety interesting professional and creative experiences, including senior art director for one of the world’s largest agencies. Now with more than 30 years as a creative professional, he’s a graduate of the Philadelphia College of Art (now University of the Arts), who chose to explore a multifaceted approach to life as an artist and designer. Those facets included work in metalsmithing, industrial design, graphic design, television/radio writing and production, copy writing and publication design. He applies that multiplicity of skills to every project. What Bob brings to PS&L is a seasoned attitude toward the creation of design; and the importance of a strategy for success as a critical element of design best practices.
Lynda Black — Lynda joined PS&L by way of Chicago and Dallas and brings a diverse background, having previously worked in the travel and healthcare industries. With 10 years of multi-platform media buying, focusing on higher education, Lynda is involved in media planning across all platforms – including broadcast, print, outdoor, online – bringing many disciplines to her experience.
Nick DeNucci — A graduate of Kutztown University with more than 15 years of experience in the areas of graphic design and illustration, Nick uses positive and negative space to bring a visual sense of balance to advertising, print, outdoor media work, logos, spot art, and icons. He also illustrates beautifully rendered campus maps and eye-catching college athletic mascots and identities, and is the genius behind PS&L’s annual holiday cards.
Dana Evans — Dana came to PS&L after an extensive career spent in-house at various colleges, including serving as a dean of Admissions and Financial Aid. Born and raised in the south, Dana is a graduate of Furman University who wants to take admissions departments out of their imposed silos and bring them better internal recognition. A nationally-recognized expert on the topic of recruiting and marketing to adult students, she has more than 25 years experience in higher education admissions, enrollment management, and marketing. At PS&L she facilitates focus groups, conducts interviews, crafts research instruments, and develops observations and recommendations on the findings as related to clients’ admissions, recruiting, and marketing. “When we do branding, we don’t just deliver the messages, we also train the college’s faculty and staff, basically on how to use the messages. Training is very important in brand messaging.”
Jeanne Gosselin — When Jeanne came to PS&L in 2005 it was with 20 years of progressive experience in admissions, enrollment and enrollment marketing at varied institutions. The expertise that Jeanne brings to each project is balanced between understanding the day-to-day pressures of working in the field, and best practices developed from consulting with hundreds of colleges in today’s competitive marketplace. Her attitude is positive, her perspective realistic, and her vision is what’s best for the college, as well as providing support for its mission and people. She holds a B.A. in English Communications from North Adams State College and an M.S. Ed., from Hofstra University.
Rosanne Jennings — With 15 years of experience in higher education publications and advertising design, PS&L’s senior multi-media designer does indeed design award-winning work in all media, including web pages and publications. Rosanne graduated with a B.F.A. from Philadelphia’s Moore College of Art & Design.
Kristin Higgins-Convery — With 20 years experience researching, planning, buying, and placing higher education advertising, Kristin graduated with a B.A. from Cabrini College, and her education continues with ongoing media training. For PS&L she manages nationwide media placements for multi-million dollar account clients and is well-versed with national, regional, and local media advertising. Kristin is also a skilled negotiator in all forms of media.
Joni Miller — Joni uses her more than 30 years as a marketing and media professional to design local micro-marketing plans that drive enrollment. Her expertise includes marketing research and geo and demographic analysis and mapping and she brings a depth of knowledge of consumer behavior to the marketing and media process. She has been instrumental in developing media strategies for our higher education partners focused on call-to-action and getting prospects to take the next step in the admissions process.
Carol Radcliffe — A highly specialized media strategist, planner, buyer and negotiator, Carol brings a big picture perspective to higher education marketing and a keen ability to forge extraordinary partnerships between clients and media. Although knowledgeable in all areas of media after 30 years of advertising experience, Carol’s expertise is in analyzing and negotiating print media. She has a solid reputation as one of the most effective national print negotiators in the higher education industry.
Phone: (412) 904-3133
Janet Sieff — Janet’s diverse, 30-year higher education marketing background is a perfect fit for her role as PS&L’s Business Development Manager. Serving as a conduit, she matches PS&L services to client needs. She has been there, done that, and has a true empathetic viewpoint. Her off-campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales, and strategic planning for national branding. She has also developed a financial aid book for high school students with more than one million copies distributed. You might also cross paths with Janet at a professional conference, like the AMA’s Higher Education Marketing Conference, where she often presents and represents the firm. Janet grew up and resides in Pittsburgh, and has a B.A. from Youngstown State University.
Walt Schmidt — A graduate of Bucks County Community College, his low-key demeanor belies a creative mind that is always hard at work. Walt has more than 20 years designing marketing materials with the end user in mind. For PS&L clients he’s designing online advertising, print and outdoor media. “It’s not a matter of form vs. function. It’s both elements working together that make for a successful project,” he says.
Chuck Sipos — Specializing in media negotiation with traditional and digital media, Chuck has integrated his experience in traditional media with the Internet to help clients obtain optimal results. As a specialist in digital analytics with more than 15 years of higher education media experience, PS&L’s clients look to Chuck to continually optimize and improve the performance of their online media buys through negotiating with broadcast stations, analyzing media proposals or developing media plans. PS&L relies heavily on Chuck to keep the entire PS&L staff abreast of the ever-changing digital media environment.
Helen Young — Specializing in radio buying, online optimization, coordination and implementation of media plans, Helen develops strong relationships with sales reps to produce the most efficient and effective buys possible. Helen believes in being platform-neutral in deciding upon a communications mix. That belief stems from experience across varied client industries over the past 30 years. Helen began buying online banners in 1995 and is a Certified Google Advertising Professional, as well as a teacher at Adweek’s Professional Series.
Oaken Dog — The youngest member of the PS&L team, he attended puppy kindergarten at the firehouse in Wyndmoor, PA, and graduated with three biscuits. He is applying his considerable energy in keeping up staff morale and exercise. No one is sure yet whether John Stapleton or Oaken Dog is master.
From the smallest private colleges to some of the largest public universities, PS&L is proud to have partnered with some of our nation’s finest institutions.
PS&L operates six satellite offices in four states but our office in Glenside, Pennsylvania, is our home base. Constructed in 1894, the Roberts Building is a local landmark.
PS&L staff members come together every day to help clients meet their enrollment goals. Outside work, our crew can be found supporting all kinds of different causes, which we're proud to share.