One Focus With Many Moving Parts.Enrollment marketing is not a singular activity.

A holistic view of enrollment marketing

Multiple channels, at appropriate times, to build enrollment



Hard working, talented, dedicated and singularly focused – helping our clients exceed their goals.

  • Amanda Porraspita

    Amanda Porraspita

    Research Associate

    Amanda Porraspita – brings her experience working for the Philadelphia Media Network and NextGen to PS&L’s research projects. A Dean’s List graduate of The College of New Jersey Amanda develops and implements survey instruments as well as performing initial data analysis. She assures that timelines and processes are adhered to. When not working on client’s research project Amanda also manages PS&L’s social media.

  • Jim Paskill

    Jim Paskill

    Principal & Creative Director

    James E. Paskill – Jim has more than 25 years of success in higher education marketing with extensive experience in academic advertising, design, and communications programs. He’s been the primary contact for all PS&L major accounts since inception of the firm in 1986, and PS&L’s project leader for all advertising and media accounts. Jim is far more than a theorist, he works directly with clients and is active in all aspects of a campaign. A frequent and highly-sought after national presenter on higher education marketing, Jim grew up in Northeastern Pennsylvania and graduated with degrees in journalism and advertising from Temple University. He thrives on the vibrancy of the higher education market. “It’s a moving target, reinventing itself almost annually,” he says.

  • John Stapleton

    John Stapleton

    Principal & Operations Director

    John F. Stapleton – His more than 30 years in the world of communications and marketing started when this Philadelphia native graduated from Drexel University. John believes the success of Paskill Stapleton & Lord rests on the firm’s ability to retain talented people dedicated to their craft; and diligently supporting clients by truly listening to them and understanding their goals. As a result, the firm has remained stable under John’s management and has earned a long list of notable awards throughout the years. As one of the first people you’ll meet at PS&L, he makes sure we deliver on expectations, straddling two worlds that function as one; our business and your institution. He tunes up PS&L so we can tune up your enrollments.

  • Bill Hurlburt

    Bill Hurlburt

    Vice President, Interactive Services

    Bill Hurlburt – With more than 15 years of staying ahead of the curve in higher education web development programs, this Philadelphia native and Drexel University graduate directs all of PS&L’s web and new media professional services. PS&L’s lead consultant for web design and usability, Bill also develops software applications. Bill believes best practices “work until they don’t,” a website is never done, and you never know if something new will work until trying and testing. “When it comes to tracking digital marketing efforts, microsites are invaluable,” he says. “They enable schools to track a myriad of activities, which in turn provides the ability to gauge the effectiveness of specific media activities.”

  • Dave Black

    Dave Black

    Vice President, Consulting & Market Research

    David W. Black – With more than 25 years of experience in higher education marketing, planning and consulting, and staff development, Dave not only oversees the PS&L team but gets his hands dirty as he engages with research and consulting clients across the country… and he’s an adept teacher and coach. In the course of the last 12 months, Dave has worked on more than two-dozen campuses for marketing assessments, market research, staff development and enrollment marketing consulting. Born in upstate New York and with a B.A. in Economics from St. Bonaventure University and an M.B.A. from Western New England University, Dave is a resident of coastal North Carolina who is not only a higher education marketing practitioner, but a user/buyer. With four daughters – three in college and one in high school — he experiences first-hand how colleges seek out, engage and interact.

  • Bob Oxman

    Bob Oxman

    Vice President, Creative Services

    Bob Oxman – Bob came to PS&L a little more than 15 years ago with a variety interesting professional and creative experiences, including senior art director for one of the world’s largest agencies. Now with more than 30 years as a creative professional, he’s a graduate of the Philadelphia College of Art (now University of the Arts), who chose to explore a multifaceted approach to life as an artist and designer. Those facets included work in metalsmithing, industrial design, graphic design, television/radio writing and production, copy writing and publication design. He applies that multiplicity of skills to every project. What Bob brings to PS&L is a seasoned attitude toward the creation of design; and the importance of a strategy for success as a critical element of design best practices.

  • Lynda Black

    Lynda Black

    Media Buyer

    Lynda Black — Lynda joined PS&L by way of Chicago and Dallas and brings a diverse background, having previously worked in the travel and healthcare industries. With 10 years of multi-platform media buying, focusing on higher education, Lynda is involved in media planning across all platforms – including broadcast, print, outdoor, online – bringing many disciplines to her experience.

  • Nick DeNucci

    Nick DeNucci

    Graphic Designer & Illustrator

    Nick DeNucci — A graduate of Kutztown University with more than 15 years of experience in the areas of graphic design and illustration, Nick uses positive and negative space to bring a visual sense of balance to advertising, print, outdoor media work, logos, spot art, and icons. He also illustrates beautifully rendered campus maps and eye-catching college athletic mascots and identities, and is the genius behind PS&L’s annual holiday cards.

  • Dana Evans

    Dana Evans

    Senior Consultant, Enrollment Management and Marketing

    Dana Evans — Dana came to PS&L after an extensive career spent in-house at various colleges, including serving as a dean of Admissions and Financial Aid. Born and raised in the south, Dana is a graduate of Furman University who wants to take admissions departments out of their imposed silos and bring them better internal recognition. A nationally-recognized expert on the topic of recruiting and marketing to adult students, she has more than 25 years experience in higher education admissions, enrollment management, and marketing. At PS&L she facilitates focus groups, conducts interviews, crafts research instruments, and develops observations and recommendations on the findings as related to clients’ admissions, recruiting, and marketing. “When we do branding, we don’t just deliver the messages, we also train the college’s faculty and staff, basically on how to use the messages. Training is very important in brand messaging.”

  • Jeanne Gosselin

    Jeanne Gosselin

    Senior Consultant, Enrollment Management and Marketing

    Jeanne Gosselin — When Jeanne came to PS&L in 2005 it was with 20 years of progressive experience in admissions, enrollment and enrollment marketing at varied institutions. The expertise that Jeanne brings to each project is balanced between understanding the day-to-day pressures of working in the field, and best practices developed from consulting with hundreds of colleges in today’s competitive marketplace. Her attitude is positive, her perspective realistic, and her vision is what’s best for the college, as well as providing support for its mission and people. She holds a B.A. in English Communications from North Adams State College and an M.S. Ed., from Hofstra University.


  • Rosanne Jennings

    Rosanne Jennings

    Senior Graphic Designer

    Rosanne Jennings — With 15 years of experience in higher education publications and advertising design, PS&L’s senior multi-media designer does indeed design award-winning work in all media, including web pages and publications. Rosanne graduated with a B.F.A. from Philadelphia’s Moore College of Art & Design.

  • Kristin Higgins-Convery

    Kristin Higgins-Convery

    Media Manager

    Kristin Higgins-Convery — With 20 years experience researching, planning, buying, and placing higher education advertising, Kristin graduated with a B.A. from Cabrini College, and her education continues with ongoing media training. For PS&L she manages nationwide media placements for multi-million dollar account clients and is well-versed with national, regional, and local media advertising. Kristin is also a skilled negotiator in all forms of media.


  • Joni Miller

    Joni Miller


    Joni Miller — Joni uses her more than 30 years as a marketing and media professional to design local micro-marketing plans that drive enrollment. Her expertise includes marketing research and geo and demographic analysis and mapping and she brings a depth of knowledge of consumer behavior to the marketing and media process. She has been instrumental in developing media strategies for our higher education partners focused on call-to-action and getting prospects to take the next step in the admissions process.

  • Carol Radcliffe

    Carol Radcliffe

    Media Strategist

    Carol Radcliffe — A highly specialized media strategist, planner, buyer and negotiator, Carol brings a big picture perspective to higher education marketing and a keen ability to forge extraordinary partnerships between clients and media. Although knowledgeable in all areas of media after 30 years of advertising experience, Carol’s expertise is in analyzing and negotiating print media.  She has a solid reputation as one of the most effective national print negotiators in the higher education industry.

  • Janet Sieff

    Janet Sieff

    Business Development

    Phone: (412) 904-3133
    Janet Sieff —  Janet’s diverse, 30-year higher education marketing background is a perfect fit for her role as PS&L’s Business Development Manager. Serving as a conduit, she matches PS&L services to client needs. She has been there, done that, and has a true empathetic viewpoint. Her off-campus experience includes consulting for college cost affordability, tuition payment plan implementation, online media campaign sales, lead generation, college prep content sales, and strategic planning for national branding. She has also developed a financial aid book for high school students with more than one million copies distributed. You might also cross paths with Janet at a professional conference, like the AMA’s Higher Education Marketing Conference, where she often presents and represents the firm. Janet grew up and resides in Pittsburgh, and has a B.A. from Youngstown State University.

  • Walt Schmidt

    Walt Schmidt

    Graphic Designer

    Walt Schmidt — A graduate of Bucks County Community College, his low-key demeanor belies a creative mind that is always hard at work. Walt has more than 20 years designing marketing materials with the end user in mind. For PS&L clients he’s designing online advertising, print and outdoor media. “It’s not a matter of form vs. function. It’s both elements working together that make for a successful project,” he says.

  • Chuck Sipos

    Chuck Sipos


    Chuck Sipos — Specializing in media negotiation with traditional and digital media, Chuck has integrated his experience in traditional media with the Internet to help clients obtain optimal results. As a specialist in digital analytics with more than 15 years of higher education media experience, PS&L’s clients look to Chuck to continually optimize and improve the performance of their online media buys through negotiating with broadcast stations, analyzing media proposals or developing media plans. PS&L relies heavily on Chuck to keep the entire PS&L staff abreast of the ever-changing digital media environment.

  • Helen Young

    Helen Young

    Media Planning Specialist

    Helen Young — Specializing in radio buying, online optimization, coordination and implementation of media plans, Helen develops strong relationships with sales reps to produce the most efficient and effective buys possible. Helen believes in being platform-neutral in deciding upon a communications mix. That belief stems from experience across varied client industries over the past 30 years. Helen began buying online banners in 1995 and is a Certified Google Advertising Professional, as well as a teacher at Adweek’s Professional Series.

  • Oaken Dog

    Oaken Dog

    Office Dog

    Oaken Dog — The youngest member of the PS&L team, he attended puppy kindergarten at the firehouse in Wyndmoor, PA, and graduated with three biscuits. He is applying his considerable energy in keeping up staff morale and exercise. No one is sure yet whether John Stapleton or Oaken Dog is master.


From the smallest private colleges to some of the largest public universities, PS&L is proud to have partnered with some of our nation’s finest institutions.

Currently featured in portfolio:
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  • client-3
  • client-1

Comprehensive client list:

  • Community & Two-Year Colleges
    • Abraham Baldwin Agricultural College
    • Andover College
    • Arkansas State University-Beebe/Newport
    • Atlantic Cape Community College
    • Bainbridge College
    • Barton County Community College
    • Brainerd Community College
    • Bucks County Community College
    • Cabrillo College
    • Central Maine Community College
    • Central Ohio Technical College
    • Chowan College
    • Cleveland State Community College
    • Coastal Carolina Community College
    • Cuyahoga Community College
    • Delaware County Community College
    • Dutchess Community College
    • East Georgia College
    • Eastern New Mexico University-Roswell
    • Finger Lakes Community College
    • Franklin Institute of Boston
    • Green River Community College
    • Hudson County Community College
    • Iowa Western Community College
    • Itasca Community College
    • Ivy Tech Community College of Indiana
    • J. Sargeant Reynolds Community College
    • Jefferson Community College
    • Johnson College
    • Junior College of Albany
    • Labette Community College
    • Laramie County Community College
    • Manor College
    • Massachusetts Bay Community College
    • Mid South Community College
    • Middle Georgia College
    • Middlesex County Community College
    • Mississippi County Community College
    • Montgomery County Community College
    • New York College of Health Professions
    • Northeast Community College
    • Oakland Community College
    • Pasadena City College
    • Pasco-Hernando Community College
    • Paul Smith’s College
    • Phillips Community College
    • Pratt Community College
    • San Jacinto College South
    • Southwestern Michigan College
    • Spartanburg Methodist College
    • Thomas Nelson Community College
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  • Educational Consortia & Associations
    • American Association of Bible Colleges
    • Arkansas Department of Education
    • Educational Consortia and Associations
    • English Language Institute China
    • Georgia Department of Technical & Adult Education
    • National Foundation of the March of Dimes
    • Pennsylvania System of Higher Education
    • School District of Lancaster Pennsylvania
    • Springfield Mental Health Consortium
    • The American Cancer Society
    • The Crosier Order (Catholic Order of Priests and Brothers)
    • The Monson Free Library
    • University Park
    • Woodrow Wilson National Fellowship Foundation
    • YMCA
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  • Four-Year Colleges
    • Adrian College
    • Agnes Scott College
    • Albany College of Pharmacy
    • Albertson College of Idaho
    • Albion College
    • Alder School of Professional Psychology
    • Allegheny College
    • American International College
    • Anna Maria College
    • Aquinas College
    • Assumption College
    • Augustana College
    • Baltimore International College
    • Bay Path College
    • Benedictine College
    • Bethany College
    • Bethel College
    • Bloomfield College
    • Bluefield College
    • Brescia College
    • Brevard College
    • Bryant College
    • Buena Vista College
    • Buffalo State College
    • Cabrini College
    • Carthage College
    • Cazenovia College
    • Centenary College
    • Chatham College
    • Chestnut Hill College
    • Christendom College
    • Cleveland Institute of Art
    • Cleveland Univesrity
    • Coker College
    • College of New Rochelle
    • College of Saint Mary
    • Covenant College
    • Cumberland College
    • D’Youville College
    • Darton State College
    • Delaware Valley College
    • Dominican College (NY)
    • Elms College
    • Emmanuel College
    • Fisher College
    • Florida Hospital College of Medicine
    • Georgetown College
    • Gordon College
    • Goshen College
    • Great Basin College
    • Green Mountain College
    • Greenville College
    • Grove City College
    • Hanover College
    • Hartwick College
    • Hastings College
    • Holy Cross College
    • Hondros College of Nursing
    • Huntingdon College
    • Indiana Tech
    • Infilaw System
    • Kean College of New Jersey
    • Kentucky Wesleyan College
    • Kettering College of Medical Arts
    • Lafayette College
    • Lake Erie College
    • Lebanon Valley College
    • Lemoyne-Owen College
    • Lesley College
    • Lincoln College
    • Lindsey Wilson College
    • Lyndon State College
    • Macon State College
    • Marian College
    • Marygrove College
    • Maryland Institute College of Art
    • Massachusetts College of Liberal Arts
    • Massachusetts College of Pharmacy
    • Medaille College
    • Memphis Academy of Arts
    • Pikeville College
    • Portland School of Art
    • Pratt at Munson-Williams-Proctor
    • Principia College
    • Rhodes College
    • Roanoke College
    • Robert Morris College
    • Roberts Wesleyan College
    • Rosemont College
    • Saginaw Valley State College
    • Saint Mary’s College
    • Saint Michael’s College
    • Saint Vincent College
    • Salem College
    • Simpson College
    • Spelman College
    • Spring Hill College
    • Springfield College
    • St. Catharine College
    • St. Joseph’s College
    • Tennessee Wesleyan College
    • Thiel College
    • Thomas College
    • Thomas More College
    • Trinity College
    • Tusculum College
    • Union College
    • Warner Southern College
    • Wells College
    • Wesleyan College
    • Western New England College
    • Westminster College of Salt Lake City
    • Westmont College
    • William Paterson College
    • York College (Nebraska)
    • York College of Pennsylvania
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  • Military Service Academies
    • United States Air Force Academy
    • United States Coast Guard Academy
    • United States Merchant Marine Academy
    • United States Military Academy at West Point
    • United States Naval Academy
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  • Primary & Secondary Schools
    • Chesterbrook Academy
    • Crosier Seminary Prep
    • Fairfield College Preparatory School
    • Germantown Academy
    • Goshen Friends School
    • Hargrave Military Academy
    • Kent Denver School
    • La Salle High School
    • Merion Mercy Academy
    • Pioneer Valley Christian School
    • Ranney School
    • Seton High School
    • Spencer School
    • The Harpeth Hall School
    • The Hill School
    • Valley Forge Military Academy
    • Wilbraham & Monson Academy
    • William Penn Charter School
    • Willie Rose School for the Deaf
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  • Seminaries
    • Baptist Bible College and Seminary
    • Bethany Bible College
    • Grace College and Seminary
    • Hebrew Union College
    • Jewish Theological Seminary
    • Maryknoll School of Theology
    • Northeastern Seminary at Roberts Wesleyan College
    • Pittsburgh Theological Seminary
    • St. Hyacinth College and Seminary
    • Steinbach Bible College
    • United Theological Seminary of the Twin Cities
    • Yeshivat Chovevei Torah Rabbinical School
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  • Technical Colleges & Institutes
    • Alabama Aviation and Technical College
    • Atlanta Technical School
    • Carroll Technical College
    • Central Ohio Technical College
    • Columbus Technical College
    • Culinary Institute of America
    • East Central Technical College
    • Gateway Technical College
    • Griffin Technical College
    • Gwinnett Technical College
    • Heart of Georgia Technical College
    • Ivy Tech Community College of Indiana
    • Lanier Technical College
    • Middle Georgia Technical College
    • Moraine Park Technical College
    • Moultrie Technical College
    • North Arkansas Community and Technical College
    • Northwestern Technical College
    • Norwalk State Technical College
    • Ogeechee Technical College
    • Pennsylvania Institute of Technology
    • Petit Jean Technical College
    • Pulaski Technical College
    • South Georgia Technical College
    • Southeast Arkansas Technical College
    • Southeastern Technical College
    • Southern Arkansas University Tech
    • Staples Vocational Technical Institute
    • Swainsboro Technical College
    • Texas State Technical College
    • Thomas Technical College
    • Upson Technical College
    • Valdosta Technical College
    • Wadena Technical Institute
    • West Georgia Technical College
    • Wichita Area Technical College
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  • Universities
    • Alfred University
    • Anderson University
    • Andrews University
    • Angelo State University
    • Arcadia University
    • Arkansas State University
    • Ashland University
    • Augusta State University
    • Ave Maria University
    • Averett University
    • Avila University
    • Baker State University
    • Binghamton University
    • Black Hills State University
    • Bloomsburg University
    • Bluffton University
    • Briar Cliff University
    • California State University-Dominguez Hills
    • California State University-Fullerton
    • Campbell University
    • Cedarville University
    • Central Methodist University
    • Central Michigan University
    • Central State University
    • Chapman University
    • Charleston Southern University
    • Clayton State University
    • Colorado State University
    • Columbia University School of Engineering
    • Concorda University
    • Concordia University – Ann Arbor
    • Concordia University – Austin
    • Concordia University – Irvine
    • Cornell University
    • Des Moines University
    • Dickinson State University
    • Drexel University
    • Earth University
    • Eastern Connecticut State University
    • Eastern Kentucky University
    • Eastern New Mexico University-Portales
    • Ediboro University
    • Embry-Riddle Aeronautical University
    • Emporia State University
    • Fairfield University
    • Fairleigh Dickinson University
    • Faulkner University
    • Ferris State University
    • Fisk University
    • Fitchburg State University
    • Florida Adventist University of Health Sciences
    • Florida Atlantic University
    • Florida International University
    • Fort Valley State University
    • Franciscan University of Steubenville
    • Friends University
    • Gallaudet University
    • Gardner-Webb University
    • George Mason University
    • Georgia Southwestern State University
    • Grand Valley State University
    • Gwynedd Mercy University
    • Hollins University
    • Holy Family University
    • Indiana University of Pennsylvania
    • Indiana University-Purdue University
    • Indiana Wesleyan University
    • Iowa Wesleyan University
    • Jacksonville University
    • Judson University
    • Kentucky Christian University
    • Kettering University
    • Kutztown University of Pennsylvania
    • Lake Superior State University
    • LaSalle University
    • Life University
    • Lincoln University
    • Lock Haven University
    • Long Island University
    • Long Island University C.W. Post Campus
    • Malone University
    • Marshall University
    • Marymount University
    • Marywood University
    • Mckendree University
    • Mercer University
    • Metropolitan State University of Denver
    • Middle Tennessee State University
    • Midland University
    • Millersville University
    • Minnesota State University Moorhead
    • Mississippi University for Women
    • Monmouth University
    • Montana Tech of the University of Montana
    • Montclair State University
    • Mount Vernon Nazarene University
    • Murray State University
    • National American University
    • Neumann University
    • New Jersey City University
    • Newman University
    • North Park University
    • Northern Arizona University
    • Northern Illinois University
    • Northern Kentucky University
    • Northwood University
    • Oakland University
    • Ohio Christian University
    • Ohio Wesleyan University
    • Oklahoma Baptist University
    • Oklahoma Christian University
    • Old Dominion University
    • Palo Alto University
    • Penn State University
    • Penn State University – Behrend
    • Penn State University – Greater Allegheny
    • Penn State University – Harrisburg
    • Point Park University
    • Prairie View A&M University
    • Quincy University
    • Rowan University
    • Russell Sage College
    • Sacred Heart University
    • Saint Francis University
    • Saint Leo University
    • Saint Louis University
    • Salem-Teikyo University
    • Schreiner University
    • Seton Hall University
    • Shepard University
    • Shorter University
    • Slippery Rock University
    • Southern New Hampshire University
    • Southern Oregon University
    • Southern Wesleyan University
    • Spalding University
    • Spring Arbor University
    • St. Bonaventure University
    • St. Gregory’s University
    • St. Mary’s University
    • St. Thomas University
    • State University of New York (SUNY) Canton
    • State University of New York (SUNY) Oneonta
    • SulRoss State University
    • Teikyo Marycrest University
    • Texas State University
    • Texas State University-San Marcos
    • Towson University
    • Trinity International University
    • Troy State University
    • Truman State University
    • University of Akron
    • University of Arkansas
    • University of Arkansas – Pine Bluff
    • University of Baltimore
    • University of Bridgeport
    • University of Central Florida
    • University of Detroit Mercy
    • University of Dubuque
    • University of Evansville
    • University of Great Falls
    • University of Houston-Clear Lake
    • University of Indianapolis
    • University of Maine
    • University of Maine-Farmington
    • University of Mary Hardin-Baylor
    • University of Maryland University College
    • University of Massachusetts Boston
    • University of Massachusetts Lowell
    • University of Miami
    • University of Michigan-Dearborn
    • University of Michigan-Flint
    • University of Minnesota-Morris
    • University of Missouri-Kansas City
    • University of North Carolina – Greensboro
    • University of North Carolina – School of the Arts
    • University of North Carolina – Wilmington
    • University of North Carolina Pembroke
    • University of North Colorado
    • University of North Dakota
    • University of Pennsylvania Graduate School of Education
    • University of Saint Joseph
    • University of South Florida Sarasota-Manatee
    • University of St. Thomas
    • University of Tampa
    • University of the Sciences
    • University of Toledo
    • University of Valley Forge
    • University of Virginia Wise
    • University of Washington – Tacoma
    • University of Wisconsin – Stevens Point
    • Upper Iowa University
    • Vanguard University
    • Washburn University
    • Washington Adventist University
    • Wayland Baptist University
    • West Virginia Wesleyan University
    • Western Michigan University
    • Wheeling Jesuit University
    • Wichita State University
    • Winona State University
    • Woodbury University
    • Xavier University of Louisiana
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PS&L operates six satellite offices in four states but our office in Glenside, Pennsylvania, is our home base. Constructed in 1894, the Roberts Building is a local landmark.

  • Paskill Stapleton & Lord is proud to be creating our own history – adding to our building’s rich heritage that started in 1894.
Paskill Stapleton & Lord is proud to be creating our own history – adding to our building’s rich heritage that started in 1894.
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PS&L staff members come together every day to help clients meet their enrollment goals. Outside work, our crew can be found supporting all kinds of different causes, which we're proud to share.



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One Roberts Ave.
Glenside, PA 19038
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