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What’s Going On At PS&L? Our latest events, projects, wins, awards, and resources.
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Communicating with Prospective Students – Karate or Aikido ?

There are two ways to communicate with prospective students.  You can push or pull information.  Nowadays everyone is talking about pull, not push, so how does this work in the admissions recruiting field? I started doing aikido in the early 90’s as a way to exercise.  I fell in love with the “harmonious” nature of […]

There are two ways to communicate with prospective students.  You can

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Tumultuous Higher Education World

MOOCs are passé.  The new new thing is competency-based degrees.  Read more to see how competency-based programs work and what the author of College unBound thinks of them. Sebastian Thrun, one of the founders of Udacity says that his platform does not work.  Faculty across the country who do not like MOOCs crow. Peter Thiel […]

MOOCs are passé.  The new new thing is competency-based degrees.  Read

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Webinar: Print Communications in Admissions

The use of print and snail-mail to communicate with prospects is a lively debate. In our opinion, print in admissions is still a good idea.   The secrets to success lie in these 3 concepts: Relevant Approachable Memorable So how do you do this and recruit students at the same time? Paskill Stapleton & Lord will […]

The use of print and snail-mail to communicate with prospects is a lively

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Webinar: What Makes a Campus Tour Memorable and Effective?

We interviewed students from small, large, private and public colleges and universities and asked them how much a campus tour affected their decision to enroll. Learn about the results as well as tips on improving your campus tour experience. Which aspects of the campus tour have the greatest influence on decision-making How campus tours compare […]

We interviewed students from small, large, private and public colleges and

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