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What’s Going On At PS&L? Our latest events, projects, wins, awards, and resources.
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Communicating with Prospective Students – Karate or Aikido ?

There are two ways to communicate with prospective students.  You can push or pull information.  Nowadays everyone is talking about pull, not push, so how does this work in the admissions recruiting field? I started doing aikido in the early 90’s as a way to exercise.  I fell in love with the “harmonious” nature of […]

There are two ways to communicate with prospective students.  You can

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Tumultuous Higher Education World

MOOCs are passé.  The new new thing is competency-based degrees.  Read more to see how competency-based programs work and what the author of College unBound thinks of them. Sebastian Thrun, one of the founders of Udacity says that his platform does not work.  Faculty across the country who do not like MOOCs crow. Peter Thiel […]

MOOCs are passé.  The new new thing is competency-based degrees.  Read

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Free Webinar: 5 Proven Steps to Maximize Yield

The acceptance letters have been sent or are imminent. That’s the easy part. Now is the time to worry about your yield. Not in March. Not in May. Today. David Black, Paskill Stapleton & Lord’s VP of Market Research and Consulting, will draw on his 20+ years of experience increasing yield rates for colleges and universities […]

The acceptance letters have been sent or are imminent. That’s the easy

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Cleveland University – Kansas City engages PS&L for Admissions Marketing Assessment

More than one in every 10 chiropractors practicing in North America is a Cleveland graduate. Consultants from PS&L will work with Cleveland University – Kansas City (Overland Park, Kansas) and conduct meetings and focus groups to build a strong understanding of how the institution views itself, and gauge the efficiency and effectiveness of the Admissions team’s […]

More than one in every 10 chiropractors practicing in North America is a

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Webinar: Print Communications in Admissions

The use of print and snail-mail to communicate with prospects is a lively debate. In our opinion, print in admissions is still a good idea.   The secrets to success lie in these 3 concepts: Relevant Approachable Memorable So how do you do this and recruit students at the same time? Paskill Stapleton & Lord will […]

The use of print and snail-mail to communicate with prospects is a lively

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Webinar: What Makes a Campus Tour Memorable and Effective?

We interviewed students from small, large, private and public colleges and universities and asked them how much a campus tour affected their decision to enroll. Learn about the results as well as tips on improving your campus tour experience. Which aspects of the campus tour have the greatest influence on decision-making How campus tours compare […]

We interviewed students from small, large, private and public colleges and

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Webinar Archive: How to Put the Freeze on Summer Melt

Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to minimize summer melt. Find out how to: Identify those at risk (and when to start looking) Partner with other departments on […]

Forget global warming. The bigger issue for most colleges and universities

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